Despite all the technological advances tourism remains a people’s business. It is all about connecting people within the tourism industry. Traditionally these connections were made and strengthened at trade shows. This has not changed and the Cape Whale Coast participated in three trade shows from April to June. Cape Town Getaway at Lourensford Estate, Somerset West from 1 – 3 April. It is always great to interact with our local market. With the Cape Whale Coast welcoming 71% of its local visitors from the Western Cape the local travel shows remain an important platform for marketing.
Great news around the Seartec offices, we are readying ourselves for our second year
of trade, and have been settling into our JHB premises (X2!) while we sort through the interesting new businesses we are working with, and optimising into our infrastructure !
Not to mention moving back into renovated Browning Road office in Cape Town, now called Deneb House, we all can’t wait….
Some key international issues currently making the headlines can have a potential negative impact on this industry. The first one is ignorance about the Ebola virus and its origin which has elicited some negative comments about South Africa in the social media and the second is the new legislation requiring that visa applications be made in person and that unabridged birth certificates be produced. According to the minister, this piece of legislation’s main aim is to create a balance between economic concerns and national security concerns.
INDABA: The annual Tourism Indaba was held from 10 -12 May 2014 in Durban, and Cape Whale Coast’s team, represented by Overstrand Municipality’s Solomzi Madikane, Suné Greeff, Adinda Jantjies and Glenda Kitley (Gansbaai Tourism), once again participated at this trade fair. Cape Whale Coast took a space on the Cape Town & Western Cape (Wesgro’s) stand, together with the other tourism regions of the Western Cape. The Cape Town & Western Cape stand won a Gold Award for the design of the stand.
This must attend event on the Blues Calender is a unique event owned and co-ordinated by the Hangklip-Kleinmond Tourism Bureau, with the aim of promoting their beautiful coast. General festival facilities included a 1050 sq m marquee for shade, safe parking, a buddy-bus to get you safely home, accommodation specials and facilities in the trendy Kleinmond Harbour Road.
The Cape Whale Coast was represented at the Tourism Showcase in Caledon on 26 September 2013. Overstrand Municipality’s Tourism Department facilitated the attendance and exhibition space of ten SMMEs at this exhibition where they had the opportunity to network with trade and media.